Creating articles is a rewarding experience.
The audience is immersed in the story, and continue to read.
It’s important to add rich media, such as images and video.
Be sure to optimize media for the audience’s device.
Running a well set up digital performance marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Use of your own employees in Kenya to manage projects outsourced to the digital performance marketing agentOften, people in the Kenya-office can have broader knowledge of what is going on locally than what you can expect from a digital performance marketing agent far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing agent. Below I will highlight some of the things that need to be thought of.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The digital performance marketing agent knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way.
Is there any difference when using a digital performance marketing agent in Kenya compared to working with this inhouse?Should you hire experts from a digital performance marketing agent in Kenya or can one just as well use internal resources in the firm to handle digital performance marketing in the organization?
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing agent can be useful or whether it is better using internal staff in the organization at the local branch office in Kenya.
The project you are thinking of setting out to a digital performance marketing agent can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing agent – whether this is handled by local staff in Kenya, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Kenya are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Kenya are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital performance marketing agent or manage the project yourself?
Do you need to discuss what a digital performance marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
commonly Asked questions
Do you do digital performance marketing for a business in Kenya?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
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