How can a digital performance marketing company in Azerbaijan help your business?

Creating articles is a rewarding experience.

When done correctly, it captures the audience’s attention.

Handling a well set up digital performance marketing operation can be a lot of fun. It can also be very frustrating.

In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.

Is there any difference when using a digital performance marketing company in Azerbaijan compared to working with this inhouse?

Should you hire professionals from a digital performance marketing company in Azerbaijan or is it better to use staff in the company to handle digital performance marketing at the house?

Use of own staff in Azerbaijan to manage projects outsourced to the digital performance marketing company

Often, people in the Azerbaijan-office can have broader knowledge of what is going on locally than what one would expect from a digital performance marketing company far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing company. Below I will highlight some of the things that need to be considered.

If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The digital performance marketing company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally.

The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing company is needed or whether it is better using internal staff in the firm at the local branch office in Azerbaijan.

The project you are thinking of setting out to a digital performance marketing company can be time consuming and difficult to learn, but it can be well worth the time and resources used

Putting the work out to a digital performance marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm.

I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.

Good digital performance marketing tools

There are some things you need to be aware of when using a digital performance marketing company – whether this is handled by local staff in Azerbaijan, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Azerbaijan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Azerbaijan are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a digital performance marketing company or manage the project yourself?

Do you need to discuss what a digital performance marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.

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Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing company compared to keeping things in the company, whether it is about local searches in Azerbaijan, or anywhere else.

commonly Asked questions