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Getting the digital performance marketing campaign right can at times be difficult when you need to come up with ways to market your company.
When done correctly, a good digital performance marketing campaign captures the target market’s attention.
You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Use of own staff in China to manage projects outsourced to the digital performance marketing companyOften, people in the China-department can have broader knowledge of what is going on locally than what you can expect from a digital performance marketing company far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing company. Below I will highlight some of the things that need to be thought about.
The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing company is needed or whether it is better using internal staff in the organization at the local branch office in China.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the digital performance marketing. The digital performance marketing company knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a professional way.
Is there any difference when using a digital performance marketing company in China compared to working with this internally?Should you employ professionals from a digital performance marketing company in China or can one just as well use internal resources at the house to take care of digital performance marketing in the company?
It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
The project you are thinking of setting out to a digital performance marketing company can be time consuming and difficult to learn, but it can be well worth the time and resources
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing company – whether this is handled by your department in China, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a digital performance marketing company or manage the project yourself?
Do you need to discuss what a digital performance marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do digital performance marketing for a business in China?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing company compared to keeping things in the firm, whether it is about local searches in China, or anywhere else.
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