What can a digital performance marketing company in Iceland do for you?

Creating articles is a rewarding experience.

The audience is immersed in the story, and continue to read.

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Creating a digital performance marketing campaigns can be a rewarding experience, but it can also create frustration.

In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.

Is there any difference when using a digital performance marketing company in Iceland compared to working with this internally?

Should you hire experts from a digital performance marketing company in Iceland or is it better to use someone in the firm to take care of digital performance marketing in the company?

The project you are thinking of setting out to a digital performance marketing company can be time consuming and difficult to learn, but it can be well worth the time spent and resources

Putting the work out to a digital performance marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.

It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.

If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the digital performance marketing. The digital performance marketing company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.

The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing company is needed or whether it is better using internal staff at the house at the local branch office in Iceland.

Use of your own employees in Iceland to manage projects outsourced to the digital performance marketing company

Often, people in the Iceland-department can have broader knowledge of what is going on locally than what you can expect from a digital performance marketing company far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing company. Below I will highlight some of the things that need to be discussed.

Good digital performance marketing tools

There are some things you need to be aware of when using a digital performance marketing company – whether this is handled by your department in Iceland, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Iceland are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Iceland are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a digital performance marketing company or manage the project yourself?

Do you need to discuss what a digital performance marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing company compared to keeping things in the company, whether it is about local searches in Iceland, or anywhere else.

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