Writing content is a lot of fun.
It’s important to add rich media, such as images and video.
Be sure to optimize media for the audience’s device.
Running a well set up digital performance marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
The project you are thinking of setting out to a digital performance marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a digital performance marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.
Use of internal employees in Canada to manage projects outsourced to the digital performance marketing managerOften, people in the Canada-office can have broader knowledge of what is going on locally than what is reasonable to expect from a digital performance marketing manager far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing manager. Below I will highlight some of the things that need to be thought of.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The digital performance marketing manager knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally.
Is there any difference when using a digital performance marketing manager in Canada compared to having the staff working on this inhouse?
Should you hire experts from a digital performance marketing manager in Canada or can one just as well use someone in the organization to take care of digital performance marketing in the firm?
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing manager can be useful or whether it is better using internal staff in the company at the local branch office in Canada.
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing manager – whether this is handled by your department in Canada, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Canada are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Canada are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a digital performance marketing manager or manage the project yourself?
Do you need to discuss what a digital performance marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing manager compared to keeping things in the firm, whether it is about local searches in Canada, or anywhere else.
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commonly Asked questions
Do you do digital performance marketing for a business in Canada?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.