When done correctly, it captures the audience’s attention.
Images and video add to the audience’s experience.
However, avoid media that takes a long time to load.
Running a balanced digital performance marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the digital performance marketing. The digital performance marketing manager knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way.
The project you are thinking of setting out to a digital performance marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a digital performance marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will highlight some of the things you should be aware of before deciding whether a digital performance marketing manager can be useful or whether it is better using internal staff in the organization at the local branch office in China.
Is there any difference when using a digital performance marketing manager in China compared to having the staff working on this inhouse?Should you employ specialists from a digital performance marketing manager in China or is it better to use staff at the house to take care of digital performance marketing in the firm?
Use of your own staff in China to manage projects outsourced to the digital performance marketing manager
Often, people in the China-office can have broader knowledge of what is going on locally than what you can expect from a digital performance marketing manager far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing manager. Below I will highlight some of the things that need to be considered.
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing manager – whether this is handled by your department in China, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital performance marketing manager or manage the project yourself?
Do you need to discuss what a digital performance marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing manager compared to keeping things in the company, whether it is about local searches in China, or anywhere else.
Frequently asked questions
Do you do digital performance marketing for a business in China?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
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This post was proofread by Grammarly.