When done correctly, it captures the audience’s attention.
It’s important to add rich media, such as images and video.
Be sure to optimize media for the audience’s device.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
Use of internal employees in Malawi to manage projects outsourced to the digital performance marketing professionalOften, people in the Malawi-department can have broader knowledge of what is going on locally than what is reasonable to expect from a digital performance marketing professional far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing professional. Below I will highlight some of the things that need to be thought about.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the project. The digital performance marketing professional knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project properly and professionally.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing professional can be useful or whether it is better using internal staff in the organization at the local branch office in Malawi.
Is there any difference when using a digital performance marketing professional in Malawi compared to having the staff working on this inhouse?Should you employ specialists from a digital performance marketing professional in Malawi or is it better to use staff in the organization to handle digital performance marketing at the house?
The project you are thinking of setting out to a digital performance marketing professional can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a digital performance marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing professional – whether this is handled by your department in Malawi, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Malawi are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Malawi are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital performance marketing professional or manage the project yourself?
Do you need to discuss what a digital performance marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
commonly Asked questions
Do you do digital performance marketing for a business in Malawi?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all.
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