Writing content is a lot of fun.
When done correctly, it captures the audience’s attention.
It’s important to add rich media, such as images and video.
Running a balanced digital performance marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the digital performance marketing campaign right is not always easy when you need to come up with ways to market your company.
When done correctly, a good digital performance marketing campaign captures the target market’s attention.
You need to keep the target markets interested in the story, and they will continue to read if done right.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The digital performance marketing professional knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a professional way.
The project you are thinking of setting out to a digital performance marketing professional can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a digital performance marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a digital performance marketing professional can be useful or whether it is better using internal staff in the organization at the local branch office in South Africa.
Is there any difference when using a digital performance marketing professional in South Africa compared to working with this internally?Should you hire professionals from a digital performance marketing professional in South Africa or can one just as well use staff in the organization to handle digital performance marketing in the firm?
Use of own staff in South Africa to manage projects outsourced to the digital performance marketing professional
Often, people in the South Africa-office can have broader knowledge of what is going on locally than what one would expect from a digital performance marketing professional far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing professional. Below I will highlight some of the things that need to be agreed about before proceeding.
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing professional – whether this is handled by your department in South Africa, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in South Africa are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in South Africa are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a digital performance marketing professional or manage the project yourself?
Do you need to discuss what a digital performance marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing professional compared to keeping things in the company, whether it is about local searches in South Africa, or anywhere else.
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Do you do digital performance marketing for a business in South Africa?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.