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Running a well set up digital performance marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a digital performance marketing professional is needed or whether it is better using internal staff at the house at the local branch office in Stockholm.
Use of internal employees in Stockholm to manage projects outsourced to the digital performance marketing professionalOften, people in the Stockholm-department can have broader knowledge of what is going on locally than what is reasonable to expect from a digital performance marketing professional far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing professional. Below I will highlight some of the things that need to be discussed.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the digital performance marketing. The digital performance marketing professional knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.
Is there any difference when using a digital performance marketing professional in Stockholm compared to working with this internally?Should you employ experts from a digital performance marketing professional in Stockholm or is it better to use someone in the company to handle digital performance marketing in the firm?
The project you are thinking of setting out to a digital performance marketing professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a digital performance marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing professional – whether this is handled by your department in Stockholm, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Stockholm are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Stockholm are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a digital performance marketing professional or manage the project yourself?
Do you need to discuss what a digital performance marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing professional compared to keeping things in the organization, whether it is about local searches in Stockholm, or anywhere else.
Frequently asked questions
Do you do digital performance marketing for a business in Stockholm?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all.