The audience is immersed in the story, and continue to read.
Be sure to optimize media for the audience’s device.
Running a balanced digital performance marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will discuss some of the things you should be aware of before deciding whether a digital performance marketing specialist can be useful or whether it is better using internal staff in the company at the local branch office in Gothenburg.
Use of your own employees in Gothenburg to manage projects outsourced to the digital performance marketing specialistOften, people in the Gothenburg-office can have broader knowledge of what is going on locally than what you can expect from a digital performance marketing specialist far away or what the people at the headquarters of your organization know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing specialist. Below I will highlight some of the things that need to be agreed about before proceeding.
Is there any difference when using a digital performance marketing specialist in Gothenburg compared to working with this inhouse?Should you employ professionals from a digital performance marketing specialist in Gothenburg or is it better to use staff at the house to take care of digital performance marketing in the firm?
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
The project you are thinking of setting out to a digital performance marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resources
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the digital performance marketing. The digital performance marketing specialist knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources needed to handle the project in a responsible manner.
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing specialist – whether this is handled by your department in Gothenburg, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Gothenburg are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Gothenburg are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a digital performance marketing specialist or manage the project yourself?
Do you need to discuss what a digital performance marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing specialist compared to keeping things in the organization, whether it is about local searches in Gothenburg, or anywhere else.
Frequently asked questions
Do you do digital performance marketing for a business in Gothenburg?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all.
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