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Running a balanced digital performance marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a digital performance marketing specialist is needed or whether it is better using internal staff in the firm at the local branch office in Peru.
Use of your own employees in Peru to manage projects outsourced to the digital performance marketing specialistOften, people in the Peru-department can have broader knowledge of what is going on locally than what you can expect from a digital performance marketing specialist far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the digital performance marketing specialist. Below I will highlight some of the things that need to be discussed.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the project. The digital performance marketing specialist knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible way.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with digital performance marketing.
Is there any difference when using a digital performance marketing specialist in Peru compared to having the staff working on this internally?Should you hire experts from a digital performance marketing specialist in Peru or is it better to use staff in the organization to take care of digital performance marketing in the firm?
The project you are thinking of setting out to a digital performance marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good digital performance marketing tools
There are some things you need to be aware of when using a digital performance marketing specialist – whether this is handled by your department in Peru, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the digital performance marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Peru are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Peru are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a digital performance marketing specialist or manage the project yourself?
Do you need to discuss what a digital performance marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a digital performance marketing specialist compared to keeping things in the firm, whether it is about local searches in Peru, or anywhere else.
Do you do digital performance marketing for a business in Peru?
Yes. My company does. We provide digital performance marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.
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