Handling a balanced Google Ads campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a intriguing Google Ads campaign can at times be difficult when you need to come up with ways to market your company. When done correctly, a well managed Google Ads campaign captures the audience’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Is there any difference when using a Google Ads company in Madagascar compared to having the staff working on this inhouse?Should you hire professionals from a Google Ads company in Madagascar or is it better to use internal resources in the organization to take care of Google Ads in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a Google Ads company is needed or whether it is better using internal staff in the organization at the local branch office in Madagascar.
Use of internal employees in Madagascar to manage projects outsourced to the Google Ads companyOften, people in the Madagascar-department can have broader knowledge of what is going on locally than what is reasonable to expect from a Google Ads company far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the Google Ads company. Below I will highlight some of the things that need to be given some thought.
The project you are thinking of setting out to a Google Ads company can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good Google Ads toolsThere are some things you need to be aware of when using a Google Ads company – whether this is handled by local staff in Madagascar, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Google Ads company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Madagascar are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Madagascar are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a Google Ads company or manage the project yourself?Do you need to discuss what a Google Ads company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do Google Ads for a business in Madagascar?
Yes. My company does. We provide Google Ads services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.