Running a well set up Google Ads campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the Google Ads campaign right can sometimes be hard when you need to come up with ways to market your company. When done correctly, a good Google Ads campaign captures the target market’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a Google Ads expert in Lithuania compared to working with this inhouse?Should you employ professionals from a Google Ads expert in Lithuania or can one just as well use someone in the company to take care of Google Ads at the house?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a Google Ads expert is needed or whether it is better using internal staff in the firm at the local branch office in Lithuania.
The project you are thinking of setting out to a Google Ads expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a Google Ads expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the Google Ads. The Google Ads expert knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible and thorough way. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with Google Ads.
Use of own employees in Lithuania to manage projects outsourced to the Google Ads expert
Good Google Ads toolsThere are some things you need to be aware of when using a Google Ads expert – whether this is handled by your department in Lithuania, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Lithuania are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Google Ads expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Lithuania are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a Google Ads expert or manage the project yourself?Do you need to discuss what a Google Ads expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do Google Ads for a business in Lithuania?
Yes. My company does. We provide Google Ads services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.