Running a balanced Google Ads campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the Google Ads campaign right is not always easy when you need to come up with ways to market your company. When done correctly, a well managed Google Ads campaign captures the audience’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
Is there any difference when using a Google Ads professional in Singapore compared to working with this internally?Should you hire experts from a Google Ads professional in Singapore or can one just as well use internal resources in the company to handle Google Ads in the company?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a Google Ads professional can be useful or whether it is better using internal staff in the company at the local branch office in Singapore.
Use of your own employees in Singapore to manage projects outsourced to the Google Ads professionalOften, people in the Singapore-office can have broader knowledge of what is going on locally than what one would expect from a Google Ads professional far away or what the people at the headquarters of your organization are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the Google Ads professional. Below I will highlight some of the things that need to be given some attention to.
The project you are thinking of setting out to a Google Ads professional can be time consuming and difficult to learn, but it can be well worth the time and resources
Good Google Ads toolsThere are some things you need to be aware of when using a Google Ads professional – whether this is handled by your department in Singapore, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Google Ads professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Singapore are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Singapore are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a Google Ads professional or manage the project yourself?Do you need to discuss what a Google Ads professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do Google Ads for a business in Singapore?
Yes. My company does. We provide Google Ads services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.