Creating a Google Ads campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a good Google Ads campaign is not always easy when you need to come up with ways to market your company. A well managed Google Ads campaign captures the target market’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a Google Ads professional can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a Google Ads professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources to handling the project. The Google Ads professional knows that these things are time-consuming and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible manner. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with Google Ads.
Is there any difference when using a Google Ads professional in Sweden compared to working with this inhouse?Should you hire experts from a Google Ads professional in Sweden or can one just as well use someone in the company to handle Google Ads in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a Google Ads professional can be useful or whether it is better using internal staff in the organization at the local branch office in Sweden.
Use of own staff in Sweden to manage projects outsourced to the Google Ads professional
Often, people in the Sweden-office can have broader knowledge of what is going on locally than what you might expect from a Google Ads professional far away or what the people at the headquarters of your firm have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the Google Ads professional. Below I will highlight some of the things that need to be agreed about before proceeding.
Good Google Ads toolsThere are some things you need to be aware of when using a Google Ads professional – whether this is handled by your department in Sweden, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sweden are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Sweden are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Google Ads professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a Google Ads professional or manage the project yourself?Do you need to discuss what a Google Ads professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a Google Ads professional compared to keeping things in the organization, whether it is about local searches in Sweden, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do Google Ads for a business in Sweden?
Yes. My company does. We provide Google Ads services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.