Creating a Google Ads campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the Google Ads campaign right can sometimes be difficult when you need to come up with ways to market your company. When done correctly, a good Google Ads campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a Google Ads team in Kenya compared to working with this inhouse?Should you hire experts from a Google Ads team in Kenya or can one just as well use internal resources in the firm to take care of Google Ads at the house?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will highlight some of the things you should be aware of before deciding whether a Google Ads team is needed or whether it is better using internal staff in the company at the local branch office in Kenya.
Use of own staff in Kenya to manage projects outsourced to the Google Ads teamOften, people in the Kenya-department can have broader knowledge of what is going on locally than what you might expect from a Google Ads team far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the Google Ads team. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a Google Ads team can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good Google Ads toolsThere are some things you need to be aware of when using a Google Ads team – whether this is handled by local staff in Kenya, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Google Ads team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Kenya are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Kenya are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a Google Ads team or manage the project yourself?Do you need to discuss what a Google Ads team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do Google Ads for a business in Kenya?
Yes. My company does. We provide Google Ads services targeting any location. Since everything we do is on internet, location does not matter at all to us.