Creating a Google Ads campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the Google Ads campaign right can at times be frustrating when you need to come up with ways to market your company. When done correctly, a good Google Ads campaign captures the target market’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a Google Ads team in Mexico compared to having the staff working on this inhouse?Should you hire specialists from a Google Ads team in Mexico or can one just as well use staff in the company to handle Google Ads in the company?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a Google Ads team is needed or whether it is better using internal staff in the company at the local branch office in Mexico.
The project you are thinking of setting out to a Google Ads team can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a Google Ads team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the Google Ads. The Google Ads team knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with Google Ads.
Use of your own staff in Mexico to manage projects outsourced to the Google Ads team
Often, people in the Mexico-department can have broader knowledge of what is going on locally than what you might expect from a Google Ads team far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the Google Ads team. Below I will highlight some of the things that need to be thought about.
Good Google Ads toolsThere are some things you need to be aware of when using a Google Ads team – whether this is handled by your department in Mexico, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Mexico are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Google Ads team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Mexico are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a Google Ads team or manage the project yourself?Do you need to discuss what a Google Ads team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a Google Ads team compared to keeping things in the firm, whether it is about local searches in Mexico, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do Google Ads for a business in Mexico?
Yes. My company does. We provide Google Ads services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.