Handling a balanced Google Ads campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Making a interesting Google Ads campaign is not always easy when you need to come up with ideas to market your company. A good Google Ads campaign captures the audience’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a Google Ads team in Syria compared to having the staff working on this internally?Should you hire professionals from a Google Ads team in Syria or can one just as well use internal resources in the firm to take care of Google Ads in the company?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a Google Ads team is needed or whether it is better using internal staff at the house at the local branch office in Syria.
Use of your own employees in Syria to manage projects outsourced to the Google Ads teamOften, people in the Syria-office can have broader knowledge of what is going on locally than what you can expect from a Google Ads team far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the Google Ads team. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a Google Ads team can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a Google Ads team can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the project. The Google Ads team knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible and thorough way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with Google Ads.
Good Google Ads toolsThere are some things you need to be aware of when using a Google Ads team – whether this is handled by your department in Syria, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Syria are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Syria are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the Google Ads team you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a Google Ads team or manage the project yourself?Do you need to discuss what a Google Ads team should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do Google Ads for a business in Syria?
Yes. My company does. We provide Google Ads services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.