Creating a google marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a good google marketing campaign can at times be frustrating when you need to come up with ways to market your company. A well managed google marketing campaign captures the audience’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a google marketing agency in Berlin compared to having the staff working on this internally?Should you employ professionals from a google marketing agency in Berlin or can one just as well use staff in the company to take care of google marketing in the company?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a google marketing agency is needed or whether it is better using internal staff in the company at the local branch office in Berlin.
The project you are thinking of setting out to a google marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a google marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The google marketing agency knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible manner. I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with google marketing.
Use of internal employees in Berlin to manage projects outsourced to the google marketing agency
Good google marketing toolsThere are some things you need to be aware of when using a google marketing agency – whether this is handled by local staff in Berlin, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a google marketing agency or manage the project yourself?Do you need to discuss what a google marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do google marketing for a business in Berlin?
Yes. My company does. We provide google marketing services targeting any location. Since everything we do is on internet, location does not matter at all.