How can a google marketing agency in Copenhagen help your business?

Creating a google marketing campaigns can be a rewarding experience, but it can also create frustration.

In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.

Managing a good google marketing campaign can sometimes be difficult when you need to come up with ways to market your company. When done correctly, a well managed google marketing campaign captures the target market’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.

The project you are thinking of setting out to a google marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources used

Putting the work out to a google marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources dedicated to handling the google marketing. The google marketing agency knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with google marketing.

Use of your own staff in Copenhagen to manage projects outsourced to the google marketing agency

Often, people in the Copenhagen-department can have broader knowledge of what is going on locally than what you can expect from a google marketing agency far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the google marketing agency. Below I will highlight some of the things that need to be given some attention to.

Is there any difference when using a google marketing agency in Copenhagen compared to having the staff working on this inhouse?

Should you hire specialists from a google marketing agency in Copenhagen or can one just as well use internal resources in the organization to handle google marketing in the company?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will discuss some of the things you should be aware of before deciding whether a google marketing agency can be useful or whether it is better using internal staff in the company at the local branch office in Copenhagen.

Good google marketing tools

There are some things you need to be aware of when using a google marketing agency – whether this is handled by local staff in Copenhagen, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Copenhagen are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Copenhagen are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a google marketing agency or manage the project yourself?

Do you need to discuss what a google marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a google marketing agency compared to keeping things at the house, whether it is about local searches in Copenhagen, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

Frequently asked questions

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