Running a well set up google marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the google marketing campaign right can sometimes be frustrating when you need to come up with ways to market your company. A good google marketing campaign captures the reader’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
The project you are thinking of setting out to a google marketing agency can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a google marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the google marketing. The google marketing agency knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible manner. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with google marketing.
Use of internal staff in Helsinki to manage projects outsourced to the google marketing agencyOften, people in the Helsinki-office can have broader knowledge of what is going on locally than what you might expect from a google marketing agency far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the google marketing agency. Below I will highlight some of the things that need to be given some attention to.
Is there any difference when using a google marketing agency in Helsinki compared to having the staff working on this internally?
Good google marketing toolsThere are some things you need to be aware of when using a google marketing agency – whether this is handled by local staff in Helsinki, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Helsinki are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Helsinki are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a google marketing agency or manage the project yourself?Do you need to discuss what a google marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do google marketing for a business in Helsinki?
Yes. My company does. We provide google marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.