Handling a well set up google marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a good google marketing campaign is not always easy when you need to come up with ways to market your company. A well managed google marketing campaign captures the target market’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Use of your own staff in Stockholm to manage projects outsourced to the google marketing agencyOften, people in the Stockholm-office can have broader knowledge of what is going on locally than what you can expect from a google marketing agency far away or what the people at the headquarters of your company have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the google marketing agency. Below I will highlight some of the things that need to be discussed.
Is there any difference when using a google marketing agency in Stockholm compared to working with this inhouse?Should you employ professionals from a google marketing agency in Stockholm or is it better to use internal resources in the firm to handle google marketing at the house?The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will discuss some of the things you should be aware of before deciding whether a google marketing agency is needed or whether it is better using internal staff in the company at the local branch office in Stockholm.
The project you are thinking of setting out to a google marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good google marketing toolsThere are some things you need to be aware of when using a google marketing agency – whether this is handled by local staff in Stockholm, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Stockholm are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Stockholm are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a google marketing agency or manage the project yourself?Do you need to discuss what a google marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a google marketing agency compared to keeping things in the organization, whether it is about local searches in Stockholm, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
This post was proofread by Grammarly.
Do you do google marketing for a business in Stockholm?
Yes. My company does. We provide google marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.