Handling a well set up google marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Making a interesting google marketing campaign can sometimes be frustrating when you need to come up with ways to market your company. When done correctly, a well managed google marketing campaign captures the target market’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Use of your own employees in Malta to manage projects outsourced to the google marketing agentOften, people in the Malta-office can have broader knowledge of what is going on locally than what one would expect from a google marketing agent far away or what the people at the headquarters of your firm know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the google marketing agent. Below I will highlight some of the things that need to be given some thought.
Is there any difference when using a google marketing agent in Malta compared to working with this internally?Should you hire experts from a google marketing agent in Malta or can one just as well use internal resources in the organization to handle google marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a google marketing agent can be useful or whether it is better using internal staff in the organization at the local branch office in Malta.
The project you are thinking of setting out to a google marketing agent can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good google marketing toolsThere are some things you need to be aware of when using a google marketing agent – whether this is handled by local staff in Malta, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Malta are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Malta are doing, potential public relations disasters in the form of negative reviews and much else useful.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a google marketing agent or manage the project yourself?Do you need to discuss what a google marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do google marketing for a business in Malta?
Yes. My company does. We provide google marketing services targeting any location. Since everything we do is on internet, location does not matter at all.