When done correctly, a well managed google marketing campaign captures the audience’s attention.
Use of internal employees in Stavanger to manage projects outsourced to the google marketing expert
Often, people in the Stavanger-department can have broader knowledge of what is going on locally than what you can expect from a google marketing expert far away or what the people at the headquarters of your company are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the google marketing expert. Below I will highlight some of the things that need to be considered.
The million dollar question
Is there any difference when using a google marketing expert in Stavanger compared to having the staff working on this internally?
Should you hire experts from a google marketing expert in Stavanger or is it better to use internal resources in the company to handle google marketing in the organization?
The project you think of setting out to a google marketing expert can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a google marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with google marketing.
The questions you need to ask yourself needs to be addressed in a thorough way. In this article I will discuss some of the things you should be aware of before deciding whether a google marketing expert can be useful or whether it is better using internal staff in the organization at the local branch office in Stavanger.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources dedicated to handling the google marketing. The google marketing expert knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project properly and professionally.
Good google marketing tools
There are some things you need to be aware of when using a google marketing expert – whether this is handled by local staff in Stavanger, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Stavanger are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Stavanger are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a google marketing expert or manage the project yourself?
If you need to discuss what a google marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a google marketing expert compared to keeping things at the house, whether it is about local searches in Stavanger, or anywhere else.