Running a well set up google search marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Managing a interesting google search marketing campaign can at times be hard when you need to come up with ideas to market your company. A good google search marketing campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a google search marketing agency in Ethiopia compared to having the staff working on this inhouse?Should you hire professionals from a google search marketing agency in Ethiopia or can one just as well use someone at the house to take care of google search marketing in the organization?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a google search marketing agency can be useful or whether it is better using internal staff in the company at the local branch office in Ethiopia.
Use of your own employees in Ethiopia to manage projects outsourced to the google search marketing agencyOften, people in the Ethiopia-office can have broader knowledge of what is going on locally than what one would expect from a google search marketing agency far away or what the people at the headquarters of your company know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the google search marketing agency. Below I will highlight some of the things that need to be thought about.
The project you are thinking of setting out to a google search marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources
Good google search marketing toolsThere are some things you need to be aware of when using a google search marketing agency – whether this is handled by local staff in Ethiopia, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google search marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Ethiopia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Ethiopia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a google search marketing agency or manage the project yourself?Do you need to discuss what a google search marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do google search marketing for a business in Ethiopia?
Yes. My company does. We provide google search marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.