Running a balanced google search marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a intriguing google search marketing campaign can at times be difficult when you need to come up with ideas to market your company. A well managed google search marketing campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Use of own staff in Sweden to manage projects outsourced to the google search marketing agencyOften, people in the Sweden-department can have broader knowledge of what is going on locally than what you can expect from a google search marketing agency far away or what the people at the headquarters of your firm are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the google search marketing agency. Below I will highlight some of the things that need to be considered.
Is there any difference when using a google search marketing agency in Sweden compared to having the staff working on this inhouse?Should you employ experts from a google search marketing agency in Sweden or can one just as well use internal resources in the firm to take care of google search marketing in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a google search marketing agency can be useful or whether it is better using internal staff in the company at the local branch office in Sweden.
The project you are thinking of setting out to a google search marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good google search marketing toolsThere are some things you need to be aware of when using a google search marketing agency – whether this is handled by your department in Sweden, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the google search marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sweden are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Sweden are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a google search marketing agency or manage the project yourself?Do you need to discuss what a google search marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do google search marketing for a business in Sweden?
Yes. My company does. We provide google search marketing services targeting any location. Since everything we do is on internet, location does not matter at all.