Handling a balanced inbound marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the inbound marketing campaign right can sometimes be difficult when you need to come up with ideas to market your company. When done correctly, a well managed inbound marketing campaign captures the target market’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
The project you are thinking of setting out to a inbound marketing manager can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a inbound marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the inbound marketing. The inbound marketing manager knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with inbound marketing.
Use of internal employees in Colombia to manage projects outsourced to the inbound marketing managerOften, people in the Colombia-department can have broader knowledge of what is going on locally than what you can expect from a inbound marketing manager far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the inbound marketing manager. Below I will highlight some of the things that need to be thought of.
Is there any difference when using a inbound marketing manager in Colombia compared to working with this inhouse?
Good inbound marketing toolsThere are some things you need to be aware of when using a inbound marketing manager – whether this is handled by your department in Colombia, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the inbound marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Colombia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Colombia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a inbound marketing manager or manage the project yourself?Do you need to discuss what a inbound marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a inbound marketing manager compared to keeping things in the firm, whether it is about local searches in Colombia, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
This post was proofread by Grammarly.
Do you do inbound marketing for a business in Colombia?
Yes. My company does. We provide inbound marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.