Running a well set up inbound marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Making a interesting inbound marketing campaign is not always easy when you need to come up with ideas to market your company. A good inbound marketing campaign captures the reader’s attention. You need to keep the target markets fascinated by the story, and they will continue to read if done right.
Is there any difference when using a inbound marketing manager in Egypt compared to working with this inhouse?Should you employ specialists from a inbound marketing manager in Egypt or is it better to use staff in the company to take care of inbound marketing in the firm?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will discuss some of the things you should be aware of before deciding whether a inbound marketing manager can be useful or whether it is better using internal staff in the firm at the local branch office in Egypt.
The project you are thinking of setting out to a inbound marketing manager can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a inbound marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources dedicated to handling the project. The inbound marketing manager knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible and thorough way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with inbound marketing.
Use of internal staff in Egypt to manage projects outsourced to the inbound marketing manager
Good inbound marketing toolsThere are some things you need to be aware of when using a inbound marketing manager – whether this is handled by your department in Egypt, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the inbound marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Egypt are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Egypt are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a inbound marketing manager or manage the project yourself?Do you need to discuss what a inbound marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do inbound marketing for a business in Egypt?
Yes. My company does. We provide inbound marketing services targeting any location. Since everything we do is on internet, location does not matter at all.