Creating a inbound marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a good inbound marketing campaign is not always easy when you need to come up with ways to market your company. A well managed inbound marketing campaign captures the reader’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a inbound marketing manager in Israel compared to working with this inhouse?Should you employ professionals from a inbound marketing manager in Israel or is it better to use someone in the company to handle inbound marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a inbound marketing manager is needed or whether it is better using internal staff in the company at the local branch office in Israel.
Use of your own employees in Israel to manage projects outsourced to the inbound marketing managerOften, people in the Israel-department can have broader knowledge of what is going on locally than what is reasonable to expect from a inbound marketing manager far away or what the people at the headquarters of your organization are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the inbound marketing manager. Below I will highlight some of the things that need to be thought of.
The project you are thinking of setting out to a inbound marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good inbound marketing toolsThere are some things you need to be aware of when using a inbound marketing manager – whether this is handled by local staff in Israel, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Israel are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Israel are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the inbound marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a inbound marketing manager or manage the project yourself?Do you need to discuss what a inbound marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Do you do inbound marketing for a business in Israel?
Yes. My company does. We provide inbound marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.