Running a well set up inbound marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Managing a interesting inbound marketing campaign can at times be frustrating when you need to come up with ways to market your company. When done correctly, a good inbound marketing campaign captures the audience’s attention. You need to keep the audiences immersed in the story, and they will continue to read if done right.
Is there any difference when using a inbound marketing professional in Houston compared to having the staff working on this inhouse?Should you employ experts from a inbound marketing professional in Houston or can one just as well use someone in the firm to take care of inbound marketing in the company?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a inbound marketing professional can be useful or whether it is better using internal staff in the company at the local branch office in Houston.
The project you are thinking of setting out to a inbound marketing professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a inbound marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the inbound marketing. The inbound marketing professional knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with inbound marketing.
Use of your own staff in Houston to manage projects outsourced to the inbound marketing professional
Good inbound marketing toolsThere are some things you need to be aware of when using a inbound marketing professional – whether this is handled by local staff in Houston, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the inbound marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Houston are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Houston are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a inbound marketing professional or manage the project yourself?Do you need to discuss what a inbound marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a inbound marketing professional compared to keeping things at the house, whether it is about local searches in Houston, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
This post was proofread by Grammarly.
Do you do inbound marketing for a business in Houston?
Yes. My company does. We provide inbound marketing services targeting any location. Since everything we do is on internet, location does not matter at all.