Running a balanced influence marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the influence marketing campaign right can sometimes be difficult when you need to come up with ways to market your company. A well managed influence marketing campaign captures the audience’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.
Is there any difference when using a influence marketing agency in Paris compared to working with this inhouse?Should you hire professionals from a influence marketing agency in Paris or is it better to use someone in the company to handle influence marketing in the organization?The questions you need to ask yourself needs to be addressed in a thoughtful way. Here, I will try to discuss some of the things you should be aware of before deciding whether a influence marketing agency can be useful or whether it is better using internal staff in the company at the local branch office in Paris.
Use of internal staff in Paris to manage projects outsourced to the influence marketing agencyOften, people in the Paris-department can have broader knowledge of what is going on locally than what one would expect from a influence marketing agency far away or what the people at the headquarters of your company are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the influence marketing agency. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a influence marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources used
Putting the work out to a influence marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The influence marketing agency knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources needed to handle the project in a proper and professional way. It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with influence marketing.
Good influence marketing toolsThere are some things you need to be aware of when using a influence marketing agency – whether this is handled by local staff in Paris, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the influence marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Paris are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Paris are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a influence marketing agency or manage the project yourself?Do you need to discuss what a influence marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
Do you do influence marketing for a business in Paris?
Yes. My company does. We provide influence marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.