Running a balanced influence marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the influence marketing campaign right is not always easy when you need to come up with ideas to market your company. A good influence marketing campaign captures the reader’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Is there any difference when using a influence marketing manager in Berlin compared to working with this internally?Should you employ specialists from a influence marketing manager in Berlin or can one just as well use internal resources at the house to handle influence marketing at the house?The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will highlight some of the things you should be aware of before deciding whether a influence marketing manager can be useful or whether it is better using internal staff in the company at the local branch office in Berlin.
The project you are thinking of setting out to a influence marketing manager can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a influence marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources to handling the project. The influence marketing manager knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources necessary to handle the project properly and professionally. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with influence marketing.
Use of your own employees in Berlin to manage projects outsourced to the influence marketing manager
Often, people in the Berlin-office can have broader knowledge of what is going on locally than what you can expect from a influence marketing manager far away or what the people at the headquarters of your organization are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the influence marketing manager. Below I will highlight some of the things that need to be discussed.
Good influence marketing toolsThere are some things you need to be aware of when using a influence marketing manager – whether this is handled by local staff in Berlin, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the influence marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a influence marketing manager or manage the project yourself?Do you need to discuss what a influence marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a influence marketing manager compared to keeping things in the company, whether it is about local searches in Berlin, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do influence marketing for a business in Berlin?
Yes. My company does. We provide influence marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.