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The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a influence marketing specialist can be useful or whether it is better using internal staff in the company at the local branch office in Israel.
The project you are thinking of setting out to a influence marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resourcesPutting the work out to a influence marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources dedicated to handling the project. The influence marketing specialist knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a responsible way.
Use of internal employees in Israel to manage projects outsourced to the influence marketing specialistOften, people in the Israel-department can have broader knowledge of what is going on locally than what you can expect from a influence marketing specialist far away or what the people at the headquarters of your organization are aware of. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the influence marketing specialist. Below I will highlight some of the things that need to be discussed.
Is there any difference when using a influence marketing specialist in Israel compared to having the staff working on this inhouse?
Should you employ specialists from a influence marketing specialist in Israel or is it better to use someone in the company to handle influence marketing in the organization?
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with influence marketing.
Good influence marketing tools
There are some things you need to be aware of when using a influence marketing specialist – whether this is handled by your department in Israel, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the influence marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Israel are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Israel are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a influence marketing specialist or manage the project yourself?
Do you need to discuss what a influence marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
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Do you do influence marketing for a business in Israel?
Yes. My company does. We provide influence marketing services targeting any location. Since everything we do is on internet, location does not matter at all.