When done correctly, it captures the audience’s attention.
Be sure to optimize media for the audience’s device.
Running a well set up influence marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the influence marketing campaign right is not always easy when you need to come up with ways to market your company.
When done correctly, a well managed influence marketing campaign captures the reader’s attention.
You need to keep the audiences fascinated by the story, and they will continue to read if done right.
The project you are thinking of setting out to a influence marketing specialist can be time consuming and difficult to learn, but it can be well worth the time spent and resourcesPutting the work out to a influence marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Use of own staff in Russia to manage projects outsourced to the influence marketing specialistOften, people in the Russia-department can have broader knowledge of what is going on locally than what you might expect from a influence marketing specialist far away or what the people at the headquarters of your organization are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the influence marketing specialist. Below I will highlight some of the things that need to be discussed.
Is there any difference when using a influence marketing specialist in Russia compared to working with this internally?
Should you employ specialists from a influence marketing specialist in Russia or can one just as well use staff in the company to take care of influence marketing in the company?
I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with influence marketing.
If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The influence marketing specialist knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a professional way.
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a influence marketing specialist is needed or whether it is better using internal staff in the organization at the local branch office in Russia.
Good influence marketing tools
There are some things you need to be aware of when using a influence marketing specialist – whether this is handled by local staff in Russia, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Russia are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the influence marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Russia are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a influence marketing specialist or manage the project yourself?
Do you need to discuss what a influence marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a influence marketing specialist compared to keeping things in the company, whether it is about local searches in Russia, or anywhere else.
commonly Asked questions
Do you do influence marketing for a business in Russia?
Yes. My company does. We provide influence marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.
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