Creating a internet marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Making a good internet marketing campaign is not always easy when you need to come up with ways to market your company. A well managed internet marketing campaign captures the audience’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
Is there any difference when using a internet marketing agency in Portugal compared to having the staff working on this inhouse?Should you employ specialists from a internet marketing agency in Portugal or can one just as well use staff in the firm to handle internet marketing in the company?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a internet marketing agency is needed or whether it is better using internal staff in the organization at the local branch office in Portugal.
Use of own employees in Portugal to manage projects outsourced to the internet marketing agencyOften, people in the Portugal-department can have broader knowledge of what is going on locally than what you might expect from a internet marketing agency far away or what the people at the headquarters of your company know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the internet marketing agency. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a internet marketing agency can be time consuming and difficult to learn, but it can be well worth the time spent and resources used
Good internet marketing toolsThere are some things you need to be aware of when using a internet marketing agency – whether this is handled by local staff in Portugal, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Portugal are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Portugal are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a internet marketing agency or manage the project yourself?Do you need to discuss what a internet marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a internet marketing agency compared to keeping things in the firm, whether it is about local searches in Portugal, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do internet marketing for a business in Portugal?
Yes. My company does. We provide internet marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.