Running a well set up internet marketing campaign can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Managing a interesting internet marketing campaign is not always easy when you need to come up with ways to market your company. When done correctly, a good internet marketing campaign captures the target market’s attention. You need to keep the readers immersed in the story, and they will continue to read if done right.
Is there any difference when using a internet marketing agency in Sweden compared to having the staff working on this internally?Should you employ specialists from a internet marketing agency in Sweden or is it better to use someone at the house to handle internet marketing in the company?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a internet marketing agency can be useful or whether it is better using internal staff in the company at the local branch office in Sweden.
Use of your own employees in Sweden to manage projects outsourced to the internet marketing agencyOften, people in the Sweden-office can have broader knowledge of what is going on locally than what one would expect from a internet marketing agency far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the internet marketing agency. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you are thinking of setting out to a internet marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources used
Good internet marketing toolsThere are some things you need to be aware of when using a internet marketing agency – whether this is handled by your department in Sweden, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Sweden are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Sweden are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a internet marketing agency or manage the project yourself?Do you need to discuss what a internet marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a internet marketing agency compared to keeping things in the organization, whether it is about local searches in Sweden, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do internet marketing for a business in Sweden?
Yes. My company does. We provide internet marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.