Running a balanced internet marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.
Getting the internet marketing campaign right can sometimes be hard when you need to come up with ideas to market your company. A good internet marketing campaign captures the audience’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
Is there any difference when using a internet marketing company in United States of America (USA) compared to having the staff working on this inhouse?Should you hire professionals from a internet marketing company in United States of America (USA) or can one just as well use internal resources in the organization to handle internet marketing in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a internet marketing company can be useful or whether it is better using internal staff at the house at the local branch office in United States of America (USA).
The project you are thinking of setting out to a internet marketing company can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a internet marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The internet marketing company knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible and thorough manner. It has always been clear to me that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with internet marketing.
Use of your own staff in United States of America (USA) to manage projects outsourced to the internet marketing company
Good internet marketing toolsThere are some things you need to be aware of when using a internet marketing company – whether this is handled by your department in United States of America (USA), or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in United States of America (USA) are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in United States of America (USA) are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a internet marketing company or manage the project yourself?Do you need to discuss what a internet marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a internet marketing company compared to keeping things in the organization, whether it is about local searches in United States of America (USA), or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do internet marketing for a business in United States of America (USA)?
Yes. My company does. We provide internet marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.