internet marketing expert in Melbourne

How can a internet marketing expert in Melbourne help your business?



Is there any difference when using a internet marketing expert in Melbourne compared to working with this internally? Should you employ professionals from a internet marketing expert in Melbourne or can one just as well use internal resources in the firm to handle internet marketing in the firm?

The questions above has a number of aspects that you should think about. In the article I will highlight some of the things you should be aware of before deciding whether a internet marketing expert is needed or whether it is better using internal staff at the house at the local branch office in Melbourne.



Use of own employees in Melbourne to manage projects outsourced to the internet marketing expert

Often, people in the Melbourne-office can have broader knowledge of what is going on locally than what is reasonable to expect from a internet marketing expert far away or what the people at the headquarters of your company have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the internet marketing expert. Below I will highlight some of the things that need to be thought of.



The project you think of setting out to a internet marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources

Putting the work out to a internet marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.

If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The internet marketing expert knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.

However, I have always been of the opinion that it is you who know your service and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with internet marketing.

Good internet marketing tools

There are some things you need to be aware of when using a internet marketing expert – whether this is handled by local staff in Melbourne, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Melbourne are doing, potential public relations disasters in the form of negative reviews and much else useful.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Melbourne are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a internet marketing expert or manage the project yourself?

If you need to discuss what a internet marketing expert should do, or need someone to throw ball with, feel free to contact me. Contact information can be found under the contact menu item at the top of the page. An initial discussion about your needs never cost anything.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a internet marketing expert compared to keeping things in the firm, whether it is about local searches in Melbourne, or anywhere else.

Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

Have your say!