How can a internet marketing professional in Netherlands help your business?

Running a well set up internet marketing operation can be a lot of fun. It can also be very frustrating.

In this post I will try to inspire you to come up with new and fresh approaches to keep the fun going.

Getting the internet marketing campaign right can at times be hard when you need to come up with ways to market your company. When done correctly, a well managed internet marketing campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.

Use of internal employees in Netherlands to manage projects outsourced to the internet marketing professional

Often, people in the Netherlands-office can have broader knowledge of what is going on locally than what you can expect from a internet marketing professional far away or what the people at the headquarters of your organization know about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the internet marketing professional. Below I will highlight some of the things that need to be given some thought.

Is there any difference when using a internet marketing professional in Netherlands compared to having the staff working on this internally?

Should you employ experts from a internet marketing professional in Netherlands or can one just as well use staff in the firm to take care of internet marketing in the firm?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a internet marketing professional can be useful or whether it is better using internal staff in the firm at the local branch office in Netherlands.

The project you are thinking of setting out to a internet marketing professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources

Putting the work out to a internet marketing professional can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the internet marketing. The internet marketing professional knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have dedicated the resources needed to handle the project properly and professionally. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with internet marketing.

Good internet marketing tools

There are some things you need to be aware of when using a internet marketing professional – whether this is handled by local staff in Netherlands, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Netherlands are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Netherlands are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a internet marketing professional or manage the project yourself?

Do you need to discuss what a internet marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a internet marketing professional compared to keeping things at the house, whether it is about local searches in Netherlands, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

Frequently asked questions