Running a well set up internet marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Making a good internet marketing campaign is not always easy when you need to come up with ways to market your company. When done correctly, a well managed internet marketing campaign captures the target market’s attention. You need to keep the readers interested in the story, and they will continue to read if done right.
Use of own employees in Pakistan to manage projects outsourced to the internet marketing professionalOften, people in the Pakistan-department can have broader knowledge of what is going on locally than what you might expect from a internet marketing professional far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the internet marketing professional. Below I will highlight some of the things that need to be thought about.
Is there any difference when using a internet marketing professional in Pakistan compared to working with this internally?Should you hire professionals from a internet marketing professional in Pakistan or is it better to use staff at the house to handle internet marketing in the firm?The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a internet marketing professional can be useful or whether it is better using internal staff in the company at the local branch office in Pakistan.
The project you are thinking of setting out to a internet marketing professional can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good internet marketing toolsThere are some things you need to be aware of when using a internet marketing professional – whether this is handled by your department in Pakistan, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Pakistan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing professional you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Pakistan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a internet marketing professional or manage the project yourself?Do you need to discuss what a internet marketing professional should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Frequently asked questions
Do you do internet marketing for a business in Pakistan?
Yes. My company does. We provide internet marketing services targeting any location. Since everything we do is on internet, location does not matter at all.