Running a balanced internet marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Managing a good internet marketing campaign can at times be difficult when you need to come up with ideas to market your company. A well managed internet marketing campaign captures the reader’s attention. You need to keep the audiences fascinated by the story, and they will continue to read if done right.
Use of your own employees in China to manage projects outsourced to the internet marketing specialistOften, people in the China-department can have broader knowledge of what is going on locally than what you might expect from a internet marketing specialist far away or what the people at the headquarters of your organization have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the internet marketing specialist. Below I will highlight some of the things that need to be thought about.
Is there any difference when using a internet marketing specialist in China compared to working with this inhouse?Should you hire professionals from a internet marketing specialist in China or can one just as well use internal resources in the company to handle internet marketing at the house?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will highlight some of the things you should be aware of before deciding whether a internet marketing specialist is needed or whether it is better using internal staff in the firm at the local branch office in China.
The project you are thinking of setting out to a internet marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resources
Good internet marketing toolsThere are some things you need to be aware of when using a internet marketing specialist – whether this is handled by your department in China, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in China are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in China are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a internet marketing specialist or manage the project yourself?Do you need to discuss what a internet marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a internet marketing specialist compared to keeping things in the organization, whether it is about local searches in China, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
commonly Asked questions
Do you do internet marketing for a business in China?
Yes. My company does. We provide internet marketing services targeting any location. Since everything we do is on internet, location does not matter at all.