Handling a balanced internet marketing operation can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Making a intriguing internet marketing campaign can at times be frustrating when you need to come up with ideas to market your company. A well managed internet marketing campaign captures the audience’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
The project you are thinking of setting out to a internet marketing specialist can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a internet marketing specialist can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the firm. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from internal staff without adequate resources to handling the project. The internet marketing specialist knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with internet marketing.
Is there any difference when using a internet marketing specialist in Japan compared to working with this inhouse?Should you employ professionals from a internet marketing specialist in Japan or is it better to use internal resources in the organization to take care of internet marketing in the organization?The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a internet marketing specialist is needed or whether it is better using internal staff at the house at the local branch office in Japan.
Use of own staff in Japan to manage projects outsourced to the internet marketing specialist
Good internet marketing toolsThere are some things you need to be aware of when using a internet marketing specialist – whether this is handled by your department in Japan, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Japan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the internet marketing specialist you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Japan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a internet marketing specialist or manage the project yourself?Do you need to discuss what a internet marketing specialist should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a internet marketing specialist compared to keeping things in the company, whether it is about local searches in Japan, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Do you do internet marketing for a business in Japan?
Yes. My company does. We provide internet marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.