Creating a IT marketing campaigns is a rewarding experience.
Should you hire professionals from a IT marketing agency in United States of America (USA) or is it better to use someone in the firm to handle IT marketing in the organization?
The questions you need to ask yourself has a number of aspects that you should think about. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing agency can be useful or whether it is better using internal staff in the company at the local branch office in United States of America (USA).
The million dollar question
Is there any difference when using a IT marketing agency in United States of America (USA) compared to working with this internally?
Use of own employees in United States of America (USA) to manage projects outsourced to the IT marketing agency
Often, people in the United States of America (USA)-office can have broader knowledge of what is going on locally than what is reasonable to expect from a IT marketing agency far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing agency. Below I will highlight some of the things that need to be agreed about before proceeding.
The project you think of setting out to a IT marketing agency can be time consuming and difficult to learn, but it can be well worth the time and resources
Putting the work out to a IT marketing agency can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company.
It has always been clear to me that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The IT marketing agency knows that these things require a lot of attention and dedication and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible and thorough way.
Good IT marketing tools
There are some things you need to be aware of when using a IT marketing agency – whether this is handled by local staff in United States of America (USA), or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing agency you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in United States of America (USA) are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in United States of America (USA) are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Need help deciding whether to use a IT marketing agency or manage the project yourself?
If you need to discuss what a IT marketing agency should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.
Frequently asked questions
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