Running a well set up IT marketing operation can be a lot of fun. In this post I will try to inspire you with new and fresh approaches to keep the fun going.
A well managed IT marketing campaign captures the target market’s attention.
I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
The million dollar question
Is there any difference when using a IT marketing agent in Uzbekistan compared to working with this inhouse?
If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from in-house staff without adequate resources dedicated to handling the project. The IT marketing agent knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project in a responsible manner.
Should you employ specialists from a IT marketing agent in Uzbekistan or can one just as well use someone in the firm to handle IT marketing at the house?
The project you think of setting out to a IT marketing agent can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Putting the work out to a IT marketing agent can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff.
Use of own staff in Uzbekistan to manage projects outsourced to the IT marketing agent
Often, people in the Uzbekistan-department can have broader knowledge of what is going on locally than what one would expect from a IT marketing agent far away or what the people at the headquarters of your firm have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing agent. Below I will highlight some of the things that need to be thought about.
The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing agent is needed or whether it is better using internal staff at the house at the local branch office in Uzbekistan.
Good IT marketing tools
There are some things you need to be aware of when using a IT marketing agent – whether this is handled by your department in Uzbekistan, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Uzbekistan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing agent you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Uzbekistan are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a IT marketing agent or manage the project yourself?
If you need to discuss what a IT marketing agent should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a IT marketing agent compared to keeping things at the house, whether it is about local searches in Uzbekistan, or anywhere else.
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