Handling a balanced IT marketing operation can be a lot of fun. It can also be very frustrating.
In this post I will try to inspire you to come up with new and fresh approaches to have fun while working on it.
Getting the IT marketing campaign right is not always easy when you need to come up with ways to market your company. A well managed IT marketing campaign captures the reader’s attention. You need to keep the target markets immersed in the story, and they will continue to read if done right.
The project you are thinking of setting out to a IT marketing bureau can be time consuming and difficult to learn, but it can be well worth the time and resources usedPutting the work out to a IT marketing bureau can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the inhouse staff. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from in-house staff without adequate resources to handling the IT marketing. The IT marketing bureau knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources necessary to handle the project properly and professionally. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
Is there any difference when using a IT marketing bureau in Botswana compared to working with this inhouse?Should you hire specialists from a IT marketing bureau in Botswana or is it better to use internal resources at the house to take care of IT marketing in the organization?The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing bureau is needed or whether it is better using internal staff in the firm at the local branch office in Botswana.
Use of own staff in Botswana to manage projects outsourced to the IT marketing bureau
Good IT marketing toolsThere are some things you need to be aware of when using a IT marketing bureau – whether this is handled by local staff in Botswana, or centrally at the headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Botswana are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing bureau you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Botswana are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a IT marketing bureau or manage the project yourself?Do you need to discuss what a IT marketing bureau should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
commonly Asked questions
Do you do IT marketing for a business in Botswana?
Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all.