What can a IT marketing company in Newcastle do for you?


Managing a good IT marketing campaign can at times be difficult when you need to come up with ideas to market your company.

When done correctly, a well managed IT marketing campaign captures the target market’s attention.

The questions you need to ask yourself has a number of aspects that you should think about. In this article I will highlight some of the things you should be aware of before deciding whether a IT marketing company can be useful or whether it is better using internal staff in the organization at the local branch office in Newcastle.

I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.

The project you think of setting out to a IT marketing company can be time consuming and difficult to learn, but it can be well worth the time and resources used


Putting the work out to a IT marketing company can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.

The million dollar question


Is there any difference when using a IT marketing company in Newcastle compared to having the staff working on this internally?

Use of own employees in Newcastle to manage projects outsourced to the IT marketing company


Often, people in the Newcastle-department can have broader knowledge of what is going on locally than what is reasonable to expect from a IT marketing company far away or what the people at the headquarters of your firm know about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing company. Below I will highlight some of the things that need to be discussed.

If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from company staff without adequate resources dedicated to handling the project. The IT marketing company knows that these things are time-consuming and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.

Should you employ professionals from a IT marketing company in Newcastle or is it better to use internal resources at the house to handle IT marketing in the company?

Good IT marketing tools


There are some things you need to be aware of when using a IT marketing company – whether this is handled by local staff in Newcastle, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Newcastle are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Newcastle are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Need help deciding whether to use a IT marketing company or manage the project yourself?

If you need to discuss what a IT marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

commonly Asked questions

  • Do you do IT marketing for a business in Newcastle?

    Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all.

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Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a IT marketing company compared to keeping things in the firm, whether it is about local searches in Newcastle, or anywhere else.

Have your say!