Creating a IT marketing campaigns can be a rewarding experience, but it can also create frustration.
In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.
Getting the IT marketing campaign right can at times be frustrating when you need to come up with ways to market your company. A well managed IT marketing campaign captures the reader’s attention. You need to keep the readers fascinated by the story, and they will continue to read if done right.
Is there any difference when using a IT marketing company in Washington D.C compared to working with this inhouse?Should you hire professionals from a IT marketing company in Washington D.C or can one just as well use internal resources in the organization to handle IT marketing in the firm?The questions you need to ask yourself needs to be addressed in a thorough way. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing company is needed or whether it is better using internal staff in the company at the local branch office in Washington D.C.
Use of own employees in Washington D.C to manage projects outsourced to the IT marketing companyOften, people in the Washington D.C-office can have broader knowledge of what is going on locally than what you can expect from a IT marketing company far away or what the people at the headquarters of your organization have detailed knowledge about. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing company. Below I will highlight some of the things that need to be given some thoughts.
The project you are thinking of setting out to a IT marketing company can be time consuming and difficult to learn, but it can be well worth the time spent and resources
Good IT marketing toolsThere are some things you need to be aware of when using a IT marketing company – whether this is handled by your department in Washington D.C, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Washington D.C are doing, potential public relations disasters in the form of negative reviews and much else useful.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Washington D.C are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Ranks.nlRanks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing company you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Need help deciding whether to use a IT marketing company or manage the project yourself?Do you need to discuss what a IT marketing company should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Do you do IT marketing for a business in Washington D.C?
Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.