Handling a balanced IT marketing campaign can potentially be a lot of fun. It can also be very frustrating.
In this post I will try to give you inspiration with new and fresh approaches to keep the fun going.
Getting the IT marketing campaign right is not always easy when you need to come up with ideas to market your company. When done correctly, a good IT marketing campaign captures the audience’s attention. You need to keep the audiences interested in the story, and they will continue to read if done right.
The project you are thinking of setting out to a IT marketing expert can be time consuming and difficult to learn, but it can be well worth the time spent and resources usedPutting the work out to a IT marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the company. If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the IT marketing. The IT marketing expert knows that these things are time-consuming and are knowledge-intensive, so they have put the resources needed to handle the project in a professional way. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.
Is there any difference when using a IT marketing expert in Berlin compared to having the staff working on this inhouse?Should you hire professionals from a IT marketing expert in Berlin or is it better to use someone in the organization to handle IT marketing in the organization?The questions you need to ask yourself needs to be addressed in a serious way. In this article I will highlight some of the things you should be aware of before deciding whether a IT marketing expert can be useful or whether it is better using internal staff at the house at the local branch office in Berlin.
Use of own employees in Berlin to manage projects outsourced to the IT marketing expert
Good IT marketing toolsThere are some things you need to be aware of when using a IT marketing expert – whether this is handled by local staff in Berlin, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.
Ranks.nlRanks.nl has a bunch of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.
Majestic.comMajestic SEO is the world’s largest link index. You can use this tool to find out everything of interest about links to your own pages and what your competitors locally in Berlin are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.
Google AlertsTo be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Berlin are doing, potential public relations disasters in the form of negative reviews and much else useful.
Need help deciding whether to use a IT marketing expert or manage the project yourself?Do you need to discuss what a IT marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.
Questions or comments?Ask in the comments section below, or share with me your experiences with the use of a IT marketing expert compared to keeping things in the organization, whether it is about local searches in Berlin, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.
Frequently asked questions
Do you do IT marketing for a business in Berlin?
Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us.