In need of a IT marketing expert in Botswana? Keep this in mind

Running a well set up IT marketing campaign can potentially be a lot of fun. It can also be very frustrating.

In this post I will try to give you inspiration with new and fresh approaches to have fun while working on it.

Getting the IT marketing campaign right can at times be hard when you need to come up with ways to market your company. A good IT marketing campaign captures the target market’s attention. You need to keep the target markets interested in the story, and they will continue to read if done right.

Is there any difference when using a IT marketing expert in Botswana compared to working with this internally?

Should you employ experts from a IT marketing expert in Botswana or is it better to use someone at the house to handle IT marketing in the company?The questions you need to ask yourself needs to be addressed in a thoughtful way. In this article I will highlight some of the things you should be aware of before deciding whether a IT marketing expert can be useful or whether it is better using internal staff in the firm at the local branch office in Botswana.

Use of internal staff in Botswana to manage projects outsourced to the IT marketing expert

Often, people in the Botswana-office can have broader knowledge of what is going on locally than what you can expect from a IT marketing expert far away or what the people at the headquarters of your firm are aware of. However, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing expert. Below I will highlight some of the things that need to be given some attention to.

The project you are thinking of setting out to a IT marketing expert can be time consuming and difficult to learn, but it can be well worth the time and resources used

Putting the work out to a IT marketing expert can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization. If you already have limited resources, it is unlikely that this type of task will receive sufficient focus and attention from internal staff without adequate resources to handling the project. The IT marketing expert knows that these things require a lot of attention and are knowledge-intensive, so they have put the resources necessary to handle the project in a responsible manner. I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.

Good IT marketing tools

There are some things you need to be aware of when using a IT marketing expert – whether this is handled by local staff in Botswana, or centrally at the corporate headquarter. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Botswana are doing, potential public relations disasters in the form of negative reviews and much else useful.

Majestic.com

Majestic SEO is the world’s largest link index. You can use this tool to find out everything you need to know about links to your own pages and what your competitors locally in Botswana are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has a number of professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing expert you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Need help deciding whether to use a IT marketing expert or manage the project yourself?

Do you need to discuss what a IT marketing expert should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. An initial discussion about your needs never cost anything.

Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a IT marketing expert compared to keeping things in the company, whether it is about local searches in Botswana, or anywhere else. Don’t forget to share this post on social media. Sharing is caring, and will also bring more perspectives to the discussion. You will find social sharing buttons just below the article.

Faq

This post was proofread by Grammarly.