Looking for a IT marketing manager in Afghanistan? Keep this in mind


When done correctly, a good IT marketing campaign captures the reader’s attention.

Creating a IT marketing campaigns is a rewarding experience.

The questions you need to ask yourself needs to be addressed in a serious way. Here, I will try to discuss some of the things you should be aware of before deciding whether a IT marketing manager is needed or whether it is better using internal staff in the company at the local branch office in Afghanistan.

The million dollar question


Is there any difference when using a IT marketing manager in Afghanistan compared to working with this internally?

Should you employ specialists from a IT marketing manager in Afghanistan or is it better to use someone at the house to handle IT marketing in the organization?

If you already have limited resources, the project will almost guaranteed not get enough attention and dedication from company staff without adequate resources to handling the project. The IT marketing manager knows that these things require a lot of attention and are knowledge-intensive, so they have dedicated the resources needed to handle the project in a proper and professional way.

I have always been of the opinion that it is you who know your product and your market best, so if you have the resources needed, it is definitely the best thing to do it yourself. This is something that must be carefully considered before making a decision on how to proceed with IT marketing.

The project you think of setting out to a IT marketing manager can be time consuming and difficult to learn, but it can be well worth the time spent and resources used


Putting the work out to a IT marketing manager can certainly pay off, but it is still important that there are available resources that can handle this in a proper way on the part of the organization.

Use of your own staff in Afghanistan to manage projects outsourced to the IT marketing manager


Often, people in the Afghanistan-department can have broader knowledge of what is going on locally than what you might expect from a IT marketing manager far away or what the people at the headquarters of your firm have detailed knowledge about. Although, this does not necessarily mean that it is good use of resources to engage internal human resources locally in relation to the IT marketing manager. Below I will highlight some of the things that need to be discussed.

Good IT marketing tools


There are some things you need to be aware of when using a IT marketing manager – whether this is handled by your department in Afghanistan, or centrally at the head office. Below is a handy checklist of things you need to think about, as well as the best tools you can use for either free or commercial tools where free alternatives are not available or significantly inferior to the commercial ones.

Majestic.com

Majestic SEO is the world’s largest link index. Use this tool to find out everything of interest about links to your own pages and what your competitors locally in Afghanistan are doing, or what national and international competitors are up to. Links to your website and subpages are crucial to your search engine rankings, so this is important to keep tabs on.

Ranks.nl

Ranks.nl has many professional SEO tools that I can really recommend. One of the tools I use most is Page Analyzer. With this tool, you can check keyword density on each subpage of your domain to optimize for keywords or phrases. If the IT marketing manager you are planning to use is at all professional, they probably use the tools available from ranks.nl – or similar tools extensively.

Google Alerts

To be on top of things, it is important to know what happens as early as possible. Google Alerts sends you an email every time someone mentions the words and phrases you specify. This can be anything from trademarks that are important to you, people of interest or general words and phrases that are important to your business. You can have alerts for all employees, freelancers you use, your trademarks including websites you run and words and phrases you focus on. All of this gives you a good overview of what is being talked about that matters internally. Google’s notification is free to use and helps you to be early in terms of being on top of what your competitors in Afghanistan are doing, potential public relations disasters in the form of negative reviews and much else useful.

Need help deciding whether to use a IT marketing manager or manage the project yourself?

If you need to discuss what a IT marketing manager should do? Do you need someone to throw ball with? Feel free to contact me. Contact information can be found in the menu. We never charge before agreed from both sides.

Frequently asked questions

  • Do you do IT marketing for a business in Afghanistan?

    Yes. My company does. We provide IT marketing services targeting any location. Since everything we do is on internet, location does not matter at all to us. It should not matter to you either.

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Questions or comments?

Ask in the comments section below, or share with me your experiences with the use of a IT marketing manager compared to keeping things in the organization, whether it is about local searches in Afghanistan, or anywhere else.

Have your say!